It’s all well and good having a website which looks elegant, sleek and modern and, as website nerds, we appreciate good aesthetics on an accounting website. Animations, high quality images, clean layouts really gets the blood pumping for web designers. But all of these things aren’t the point of a website. Wait. So the point …
We’ve all gone to About Us pages for accountants and have been put to sleep by the generic content they’ve written about themselves or their company. Please tell me more about how you’re highly driven…you’re a team player…you’re passionate about high quality customer service…please, tell me more. An About Us page is a great way …
How to craft an incredible About Us page that will attract accounting clients Read More »
We all want to be liked – it’s human nature to seek some form of acceptance and fitting in can be a comforting feeling. However, when it comes to marketing your accountancy firm, appealing to everyone means that you’re really appealing to no-one. Paolo, a local Italian restaurant owner, needs an accountant and speaks to …
Why your accountancy firm shouldn’t appeal to everyone Read More »
Is your accounting business attracting your ideal clients? While being selective in your clients is a much better problem to have than not having any clients at all, it is still a hugely important part of your business anda bad client can really drain your company’s energy and resources to a point where it …
Mesmerise ideal clients for your accounting firm Read More »