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accountant about us

How to craft an incredible About Us page that will attract accounting clients

We’ve all gone to About Us pages for accountants and have been put to sleep by the generic content they’ve written about themselves or their company. Please tell me more about how you’re highly driven…you’re a team player…you’re passionate about high quality customer service…please, tell me more. An About Us page is a great way …

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accounting

Why your accountancy firm shouldn’t appeal to everyone

We all want to be liked – it’s human nature to seek some form of acceptance and fitting in can be a comforting feeling. However, when it comes to marketing your accountancy firm, appealing to everyone means that you’re really appealing to no-one. Paolo, a local Italian restaurant owner, needs an accountant and speaks to …

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